About My Book : The Complete Idiot’s Guide to Selling Your Home

I am the co-author of “The Complete Idiot’s Guide to Selling Your Home” (Penguin, January 2010). It has been a dream come true - not only to become a published author with a major imprint but - to have the subject matter be focused on something about which I am passionate - real estate. For the last 10 years, it has been so rewarding to help individuals successfully buy and sell homes. But, through this book, to be able to help people whom I do not know and who may live anywhere in the world, is something that has exceeded my wildest expectations.

Below is just a sampling of some of the chapters you’ll find in the book. If you would like to buy the book, click here.

Other locations to buy from: Amazon.com,  Tower.com

This book is about selling your home in any type of market, and for the highest dollar amount possible. Anyone can get a home sold if they really want to - by giving it away for a bargain basement price. This is about making you more money on the sale than a similar home right next door. It is a comprehensive guide which delves deep into the process and nuances of marketing your property successfully as well as into the psychology of attracting and working with buyers. The book is the result of experience selling tens of millions of dollars worth of real estate in communities (among many others) such as Montclair, Glen Ridge, Verona and West Orange, New Jersey.

There are so many facets to selling a home. There is pricing - which is a critical component and even more so in a down market. But there are also the many different strategies to consider such as how the home is exposed to the ‘buyer pool’; the way it’s staged and professionally photographed; how to negotiate an offer; the way a deal is managed all the way to the closing table once you do get an offer; the psychology of buyers and their mindset; and much more.